Greg W. Needham
Greg is Vice President of Marketing and Business Development for NorthShore Capital Advisors. Greg brings more than 15 years diversified Fortune 750 global marketing, branding, and business strategy and development experience. In this role, he leads NorthShore’s strategic marketing plan including company identity and branding, communications, strategy, research and data management, customer relations and marketing, and internal and external company development.
Prior to NorthShore, Greg was Vice President of Marketing and Sales with Brunswick Corporation’s boat group where he was responsible for leading the corporate marketing, branding and distribution initiatives for a division comprising of eight leading brands. Prior to that, he served as Director of Marketing and Product Development for the industrial products group of Kennametal, Inc., where he managed over 20 industry leading brands and helped to dramatically increase the percentage of new products to total sales. Greg also served in roles of increasing responsibility and geographic reach in marketing, product management and research and development with other Kennametal divisions. His business development experience spans twelve countries among the Americas, Europe and Asia. In past roles, Greg successfully led a number of strategic corporate branding architecture and positioning initiatives that had global implications.
Greg earned his Bachelor of Science degree in Business Administration, Summa Cum Laude from North Carolina Wesleyan College and his Masters of Business Administration from the University of Pittsburgh. He is an alumnus of Kappa Sigma Fraternity and resides in Knoxville.
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